INTRODUCING THE 2012 WINTER TEVA MOUNTAIN GAMES
PRESENTED BY EDDIE BAUER:
"Imitation is the most sincere form of flattery" certainly rings
true in the case of the enormously successful Teva Mountain Games
in Vail as the Vail Valley Foundation announced plans for a new
Winter Teva Mountain Games presented by Eddie Bauer event to be
held February 9-12, 2012. The announcement was made today at the
Outdoor Retailer Show in Salt Lake City.
"The idea of a Winter Teva Mountain Games is something we have
talked about for several years," explained Ceil Folz, President of
the Vail Valley Foundation. "We believe the success of the summer
Teva Mountain Games lends itself well to creating a similar event
for the winter season. And with great collaboration from partners
like Teva, Eddie Bauer and Vail, we are able to make this
happen."
With the inaugural event set for 2012 in Vail, the Foundation plans
to utilize the summer model to create a similar vibe among outdoor
winter adventure athletes and fans. Created in 2002, the human
powered, environmentally-friendly Teva Mountain Games has quickly
grown to the point of hosting more than 2,500 adventure athletes
and 40,000 spectators over the course of the annual four-day
event.
"This is a natural evolution for Teva, the event and frankly the
entire outdoor industry," states Joel Heath Global Marketing
Director of Teva and the founder of the Mountain Games. "As Teva
has evolved from a sandal brand to a year-round adventure footwear
company offering winter shoes and boots, we wanted to support a
platform where winter athletes could showcase their skills in front
of the masses. Vail is the best place in the world to do that. We
are excited to be a part of this epic offering to the adventure
world and our shoes will be in the middle of the action."
The initial competition schedule for the four-day Winter Teva
Mountain Games presented by Eddie Bauer calls for events that
include ice climbing, on-snow biking, telemark skiing, Nordic
competitions, running, dog events and a Ultimate Mountain Man/Woman
combination event.
"All of us at Vail Resorts are excited about the 2012 launch of the
Winter Teva Mountain Games with a core collection of events,"
offered Chris Jarnot, Senior Vice President and Chief Operating
Officer of Vail Mountain. "The summer Mountain Games has grown into
an incredibly interactive event that allows outdoor lovers of all
ages-athletes and spectators both-to become involved and
participate, and we look forward to bringing that same spirit to
the winter version here at Vail."
The inaugural Winter Teva Mountain Games presented by Eddie Bauer
will feature an impressive year-one prize purse of $60,000, while
also allowing amateur weekend warriors the opportunity to toe the
starting line with some of the best professional winter competitors
in the world.
"Eddie Bauer has seen great returns from our sponsorship of the
summer Mountain Games," said Kristen Elliott, Director of Marketing
Programs at Eddie Bauer. "The winter event will allow us to reach a
passionate outdoors audience that not only enjoys seeing the pros
compete year-round, but enjoys the challenge and excitement of
participating themselves."
As with the summer edition, the Winter Teva Mountain Games
presented by Eddie Bauer, will include art and music components,
with snow and ice sculpture contests, free concerts, films and
mountain lifestyle parties. All events will be held in Vail.
"The Town of Vail is very excited about the Winter Teva Mountain
Games presented by Eddie Bauer as an evolution of the highly
successful summer model," states Kelli McDonald, Economic
Development Manager for the Town of Vail. "This event gives our
guests and residents an opportunity to experience a great adventure
series in both seasons which promotes the world-class year-round
brand of Vail."
The Winter Teva Mountain Games presented by Eddie Bauer are a
project of the Vail Valley Foundation. More information:
www.tevamountaingames.com, @TevaMtnGames on Twitter and Teva
Mountain Games on Facebook.